Bajaj Auto’s ₹5,431 Crore Lifeline to KTM
Bajaj Auto’s ₹5,431 Crore Lifeline to KTM: A Strategic Move to Revive a Premium Motorcycle Legacy In a bold and calculated move, Bajaj Auto has committed ₹5,431 crore (about €800 million) to acquire a controlling stake in the Austrian premium motorcycle brand KTM AG. This strategic investment not only reaffirms Bajaj’s long-standing commitment to KTM … Read more